Essays about: "positivism."

Showing result 1 - 5 of 66 essays containing the word positivism..

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

3. 2. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
   Keywords : Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

   Abstract : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. READ MORE

4. 3. Security Management in Cloud Computing for healthcare Data

   University essay from Luleå tekniska universitet

   Author : Malik Asad; [2023]
   Keywords : ;

   Abstract : "In today's research field interconnected world, preventing security issues and confidentiality breaches has become paramount to safeguarding sensitive information, and organizations must take proactive measures to ensure data security. Cloud computing enhances security management by reducing the likelihood of cyber-attacks. READ MORE

5. 4. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Betty Jakobsson; Moa Ovik; [2023]
   Keywords : ;

   Abstract : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. READ MORE

6. 5. ESG score, stock price, volatility, and sustainable strategic management : A study with focus on 20 Indian companies

   University essay from

   Author : Emma Klint; Lovisa Norell; [2023]
   Keywords : ESG; CSR; sustainability; volatility; stock price; sustainability reports; sustainable strategic management; India.;

   Abstract : Background: Sustainability in business has become an essential part for firms to consider, as stakeholder’s concerns are increasing, and the use of ESG scores has increased in the last years. Prior research mostly examines the European and US market and the relationship between ESG score and financial performance. READ MORE