Essays about: "post-purchase behaviour"

Showing result 1 - 5 of 6 essays containing the words post-purchase behaviour.

1. 1. Examining the Post-purchase Behaviour of Second-hand Clothing : Extending Expectation Confirmation Theory

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Frida Hjerpe; [2022]
   Keywords : Collaborative fashion consumption; post-purchase behaviour; expectation confirmation theory; Swedish consumers;

   Abstract : Amongst production industries, the fashion industry is one of those with the most negative impact on the environment. Globalization has driven consumption of contemporary fashion products, such as clothes, to the highest quantities ever recorded in history. READ MORE

3. 2. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Abstract : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. READ MORE

4. 3. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
   Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

   Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

5. 4. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Victor Agbebo; [2020]
   Keywords : Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

   Abstract : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. READ MORE

6. 5. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Frida Boman; Johnny Johansson; [2014]
   Keywords : Consumer Behaviour; Consumer Tracking; Purchase Intention; Share of Wallet; Wallet Allocation Rule;

   Abstract : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. READ MORE