Essays about: "post-purchase emotions"

Found 2 essays containing the words post-purchase emotions.

1. 1. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elin Jönsson; Rebecka Ölund; [2021]
   Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

   Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

3. 2. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Victor Agbebo; [2020]
   Keywords : Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

   Abstract : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. READ MORE