Essays about: "postfashion"

Found 2 essays containing the word postfashion.

  1. 1. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Jasmin Juzbasic; [2017]
    Keywords : high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

    Abstract : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. READ MORE

  2. 2. Fashioning the political statement : A qualitative study into the duality of postfashion

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Sara Milosavljevic; [2017]
    Keywords : cultural capital; haute couture; luxury; postfashion; commodification; political struggles; inconspicuous consumption; Cultural Sciences;

    Abstract : The aim of this study is to examine the interrelationship between contemporary French luxury fashion and political struggles by examining the garments with explicit political statements from the ready-to-wear spring/summer 2015 Chanel runway, the ready-to-wear spring/summer 2017 Dior runway and the menswear fall/winter 2017 Balenciaga runway analysis as to discern the possible reasons and effects of the making of these statements. The focus of this thesis is to examine the way political struggles, as immaterial social relationships, can be commodified into garments, as according to the Marxist situationist theories of Guy Debord, and how the commodification in question by haute couture houses, rich with the sociological notion of cultural capital as described by Pierre Bourdieu, can have a potential effect on the formation of both fashion discourses and political discourses by using Foucauldian discourse analysis. READ MORE