Essays about: "postfeminist critique"

Found 1 essay containing the words postfeminist critique.

  1. 1. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Veronika Mirkovic; [2020]
    Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

    Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE