Essays about: "posting online"

Showing result 1 - 5 of 26 essays containing the words posting online.

  1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  3. 2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  4. 3. The Erosion of Objective Truth : A Comparative Study of the War in Ukraine using Digital Humanities Methods on Russian Disinformation Campaigns and Developing Technologies

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Toby Logan; [2022]
    Keywords : Disinformation; Artificial Intelligence; Social Media; Cyber Warfare; Defence and Security; Digital Humanities; International Relations;

    Abstract : This thesis shall utilise digital humanities methods via modest data-collection tools to quantify and study the online discussion involving Russia and Ukraine online. The research shall apply sentiment analysis to Twitter data to understand the general divisiveness online relating to the war in Ukraine. READ MORE

  5. 4. Exploring Anti-Feminist and Gender Equality Narratives on the Instagram of Female Far-Right Politicians : A Case Study on VOX Representatives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Araitz Claramunt Oregi; [2022]
    Keywords : VOX; Far-Right; Anti-Feminism; Gender Equality; Gender Politics; AIN; targeting women.; VOX; extrema dreta; anti-feminisme; igualtat de gènre; política de gènre; AIN; dones com a objectiu; VOX; Extrema derecha; anti-feminismo; igualdad de género; políticas de género; AIN; las mujeres como objetivo.;

    Abstract : After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). READ MORE

  6. 5. Community interactions : how visitors co-create Greenpeace’s online presence

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aristeidis Andreas Progoulakis Kastillo; [2022]
    Keywords : community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Abstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE