Essays about: "power of brand names"
Found 5 essays containing the words power of brand names.
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1. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. READ MORE
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2. Car fleet modelling : Data processing and discrete choice model estimation
University essay from KTH/TransportvetenskapAbstract : This thesis deals with the modelling of the choice of new car based on the registration data of the whole Sweden car fleet for 2005 to 2010. It is divided into two parts. In the first part, to obtain the observations of new car choices for the discrete choice modelling, a subset based on the first registration date of each car is extracted. READ MORE
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3. Influence of Brand Name on Consumer Decision
University essay from Handelshögskolan vid Umeå universitetAbstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE
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4. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE
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5. Resursutnyttjande inom strategiska allianser : en studie av samarbetet mellan Milko, Skånemejerier och Valio
University essay from SLU/Dept. of EconomicsAbstract : Syftet med denna uppsats är att med användande av Resource-Based Theory fastställa hur mejeriföretag kan koordinera sitt resursutnyttjande via stategiska allianser så att de kan stärka sina marknadspositioner på sina hemmamarknader. Bakgrunden är de förändringar som sker inom den svenska mejeribranschen, och det samarbete som diskuteras mellan Milko, Valio och Skånemejerier. READ MORE
