Essays about: "pr theory"

Showing result 1 - 5 of 19 essays containing the words pr theory.

  1. 1. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  3. 2. Competing on sustainability - A study on stakeholder interaction, becoming truly sustainable and obtaining a sustained competitive advantage in an industry characterized by low sustainability maturity

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kristina Källner; Anna Lundberg; [2022]
    Keywords : Sustainability; cold chain; pharmaceutical industry; stakeholder theory; sustainable business models; VRIO analysis; truly sustainable; competitive advantage; Technology and Engineering;

    Abstract : Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the business model while avoiding creating a disconnect between corporate strategy and actual sustainability impact. READ MORE

  4. 3. Is It Too Bold to Portray the Old?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Lindström; Paula Britsman; [2020]
    Keywords : Advertising effects; Age stereotypes; Generation Y; Generation Z; Signaling theory;

    Abstract : A recent stream of research has investigated the use of non-stereotypical portrayals in advertising and their effects. However, an area that has not gained much research attention is that of age stereotypes. READ MORE

  5. 4. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  6. 5. Are You New(s) Here? - Media Relations in a Startup Context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : André Malmaeus; Marielle Nyberg; [2018]
    Keywords : Startups; Media Relations; Media Coverage; News Production;

    Abstract : The purpose of this study is to explore how startup organizations use media relations to influence their coverage in news media. Although a vast body of research has unveiled how large organizations and professional PR practitioners engage in such efforts, media relations practices in the context of startups is largely unknown. READ MORE