Essays about: "practice-based segmentation"

Found 1 essay containing the words practice-based segmentation.

  1. 1. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model

    University essay from Göteborgs universitet/Graduate School

    Author : Joakim Andersson; Måns Svenler; [2018-07-03]
    Keywords : segmentation; practice theory; practice-based segmentation; the Practice Portfolio; music production;

    Abstract : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. READ MORE