Essays about: "prankvertising"

Found 1 essay containing the word prankvertising.

  1. 1. Prankvertising Phenomenon: The Effects on Consumer Buying Decision

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Onsurang Siripiyavatana; Siriorn Sutheerawong; [2014]
    Keywords : prankvertising; viral marketing; word-of-mouth; consumer; consumer behavior; consumption; BDT perspective; CCT perspective; emotions; consumer engagement; memorability; buying decision; Business and Economics;

    Abstract : Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. READ MORE