Essays about: "premium brands"

Showing result 1 - 5 of 37 essays containing the words premium brands.

  1. 1. Double Machine Learning for Insurance Price Optimization

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jakob Kristiansson; [2023]
    Keywords : DML; Double Machine Learning; Price Optimization; Insurance Pricing; DML; Dubbel Maskininlärning; Prisoptimering; Försäkringsprissättning;

    Abstract : This thesis examines how recent advances in debaised machine learning can be used for estimating price elasticities of demand within the automotive insurance field. Traditional methods such as generalized linear model (GLM) to estimate demand has no way of ensuring there are no biases in the underlying data selection, especially when the confounding variables are many. READ MORE

  3. 2. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  4. 3. Increasing Brand Accessibility Without Compromising Brand Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
    Keywords : Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

    Abstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE

  5. 4. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  6. 5. The Drive behind Storytelling : What are the storytelling practices of German premium auomotive Brands?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elvir Osman; [2021]
    Keywords : ;

    Abstract : .... READ MORE