Essays about: "press relations"

Showing result 16 - 20 of 39 essays containing the words press relations.

  1. 16. Key factors for success in SMEs for developing market shares in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Anton Allmén Sjöberg; Jakob Nordström; [2019]
    Keywords : SME; competitive advantage; resources; internationalization; strategy; MNE; Små och medelstora företag; resurser; internationalisering; strategi; multinationella företag;

    Abstract : Competitive advantage has been an important aspect of strategy ever since Porter introduced the term in 1985. Today, small and medium enterprises (SME) make up a large part of the world´s economy. SMEs often operate in fast changing markets where innovation and growth are essential for success. READ MORE

  3. 17. Japanese National Identity and the Takeshima/Dokdo Dispute: Constructing National Identity Discourse around South Korea

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Inés Romero Wait; [2019]
    Keywords : National identity; Japan; South Korea; Discourse; Takeshima; Political symbol; Japanese government; Bilateral relations; Social Sciences;

    Abstract : National identity is used as a representation of what a country wants to transmit as its own impression of ‘self’, and usually it is formed around the concept of an ‘other’. Nonetheless, if two national identities are contradictory; it can hinder the development of desirable bilateral relations, which is the case of Japan and South Korea. READ MORE

  4. 18. Steering discourses in a complex world

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mattias Pettersson; Karl Ågårdh; [2018]
    Keywords : Crisis communication; public relations; complexity; steering discourses; image repair; product recall; Social Sciences;

    Abstract : This study aims to problematise if and how an organisation can steer discourses in a crisis situation. The study brings knowledge to the field of strategic communication from a single case study regarding a product recall made by a multinational corpora-tion. READ MORE

  5. 19. Strategic Narratives in Media Representations of the Refugee Crisis of 2015 : A Comparative Study between RT and BBC World News

    University essay from Stockholms universitet/JMK

    Author : Simona Andronaco; [2018]
    Keywords : strategic narratives; refugee crisis; global television; RT; Russia Today; BBC World News; soft power; new media ecology;

    Abstract : As immigration turns into the scapegoat of political and social tensions all over the world and politicians that seem to be talking about migration flows communicate instead their conception of the world and where it should head, this study investigates the refugee crisis of 2015 as represented in the two global television channels RT and BBCW. Widely studied for the depiction the press gives of the refugees, for the first time the refugee crisis is analyzed as an arena where competing understandings of international relations are constructed, in a media ecology where a myriad of actors have a chance to foreground their truth and where wars are fought, and possibly won, through the weapons of values, culture and the attraction they exercise (Nye Jr. READ MORE

  6. 20. Gender coding and the consequences of campaigns for equality - A study in the wake of #MeToo

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tilde Lindgren; Sofia Enegren; [2018]
    Keywords : Gender; gendered relations; occupational segregation; occupational identity; masculinity; femininity; campaign; fashion; trend; IT; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to examine how gender relations are expressed by women within the IT occupation. Moreover, our objective is also to enhance our understanding of the meanings of campaigns for increased equality, by more specifically aiming to comprehend the meaning or meanings of the #MeToo campaign. READ MORE