Essays about: "price - quality relationship"

Showing result 1 - 5 of 53 essays containing the words price - quality relationship.

  1. 1. Customer Defection and Value in Business-to-Business Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Jylhä; [2018]
    Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

  2. 2. Relationship Marketing: A quantitative study on what factors affect customer satisfaction towards organic food.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mingyang Guo; Jianan Sun; Wanting Zhang; [2018]
    Keywords : Customer satisfaction; organic food; price; food quality; taste; freshness; food safety;

    Abstract : Background: With the development of organic food market, the marketers are required to investigate how to satisfy their customer in order to gain more profit and competitive advantages in the market. The investigation of customer satisfaction helps the researchers know the requirement of customer. READ MORE

  3. 3. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

  4. 4. Determinants of agricultural land prices in Ostrobothnia Finland : a hedonic pricing approach

    University essay from SLU/Dept. of Economics

    Author : Mikael Dahlvik; [2017]
    Keywords : agricultural land; Finland; hedonic pricing; land prices; Ostrobothnia;

    Abstract : The objective of this thesis was to examine the determinants of parcel prices in Ostrobothnia, Finland. A hedonic pricing model was used to analyse 147 transactions over the years 2013, 2014 and 2015. The model consisted of 14 explanatory variables, categorized into structural and natural attributes. READ MORE

  5. 5. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE