Essays about: "price policy in fashion e-commerce"

Found 1 essay containing the words price policy in fashion e-commerce.

  1. 1. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Elena Ilicheva; [2015]
    Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE