Essays about: "price positioning"

Showing result 21 - 25 of 32 essays containing the words price positioning.

  1. 21. Utvärdering av nya affärsområden för Luna : en analys av hortikulturindustrin inom EU

    University essay from SLU/Dept. of Forest Products

    Author : Mats Norlén; [2012]
    Keywords : idégenereringsprocess; marknadsanalys; hortikulturindustrin; odlingsmedium; försörjningskedja; drivkrafter; idea generation process; market analysis; horticulture industry; growing media; supply chain; driving forces;

    Abstract : Hygien- och pappersföretaget SCA utvecklade under 1980-90-talet Luna, ett absorberande material som främst kom att användas i feminina hygienprodukter. SCA har en ambition att bredda försäljningen till nya marknader och syftet med denna undersökning var att identifiera nya marknadssegment och applikationsområden för affärsområdet Luna, samt utvärdera dessa områdens relativa attraktionskraft. READ MORE

  3. 22. Business Relationship Management : An In-depth study into the Business Relationships of the Construction Industry

    University essay from IHH, Företagsekonomi

    Author : Michael Stafford; Emelie Domeij; Patrick McGonagle; [2011]
    Keywords : Business Relationship Management; partnering; trust; relationship commitment; interdependencies; construction; supply chain management; e-commerce; e-business; relationship marketing; Stafford model;

    Abstract : This paper is an in-depth study of business relationships in the Swedish construction industry and how e-commerce applications have affected the matter.  E-commerce applications are being used by all types of industries, while the construction industry lags behind and is currently in the process of implementing such type of systems. READ MORE

  4. 23. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

  5. 24. Building a competitive positioning strategy for Swedish companies in the Ukrainian market of energy saving technologies

    University essay from KTH/Fastigheter och byggande

    Author : Elena Gula; [2011]
    Keywords : ;

    Abstract : The purpose of this thesis work is analysis of heat pump market in Ukraine. This market is almost not developed in our country, but we can say that it has a great potential. That is because for our company it is a new and innovative direction of energy saving technologies. In Ukraine, for heating of buildings are used gas and diesel boiler. READ MORE

  6. 25. Visst vill jag köpa det här : en studie om vilka marknadsföringsstrategier som kananvändas av livsmedelsföretag för att marknadsföra exklusivalivsmedel i butik

    University essay from SLU/Dept. of Economics

    Author : Chilani De Soysa; [2011]
    Keywords : marknadsföring; butik; exklusiva livsmedel; sinnen;

    Abstract : Marknadsföring är något centralt i livsmedelsbutiker. Detta tillföljd av ett överskott avlivsmedelsbutiker vilket har inneburit att konkurrensen hårdnat inom denna bransch då deflesta butiker riktar sig mot samma kundsegment (pers. med., Nilsson, 2011) . READ MORE