Essays about: "price strategy automobile"

Found 3 essays containing the words price strategy automobile.

  1. 1. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  3. 2. An ICE concept optimized for Series Hybrid Application : A dive into how an ICE pairs with a Series hybrid drivetrain

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Axel Wallenberg; Alexander Frosteman; [2019]
    Keywords : Series hybrid; automobile; internal combustion engine;

    Abstract : This report is a theoretical study of the potential an ICE (internal combustion engine) has when combined with the load case of a high-performance series hybrid drivetrain. It breaks down the different theoretical variables that affect engine efficiency and possible limitations that arise. READ MORE

  4. 3. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE