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Found 2 essays matching the above criteria.

1. 1. Adaptation of Pricing Strategies by Hotel Managers in Turkey Response to the Covid-19 Outbreak

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emre Ademali; [2023]
   Keywords : Covid-19; crisis; pricing strategies; hotel industry;

   Abstract : The Covid-19 crisis has had a profound impact on the global tourism industry, including theTurkish hotel sector. As hotels face unprecedented challenges, the adaptation of pricingstrategies becomes crucial for their survival and competitiveness. READ MORE

3. 2. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
   Keywords : hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. READ MORE