Essays about: "pricing strategies"

Showing result 11 - 15 of 171 essays containing the words pricing strategies.

  1. 11. A cost-benefit analysis of electrification of LCVs : A Study-Case in the City of Curitiba, Brazil

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rodrigo Fernandes; [2023]
    Keywords : ;

    Abstract : This thesis addresses the urgent global imperative of achieving carbon neutrality, with a specific focus on the relationship of environmental and economic concerns within urban freight transportation. The primary objective is to provide valuable insights and support to freight companies in Curitiba, Brazil, as they embark on a transition towards sustainable and eco-friendly mobility solutions. READ MORE

  3. 12. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  4. 13. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  5. 14. Farmers Coping with Market Shock : a multiple case study of Agricultural SMEs

    University essay from SLU/Dept. of Economics

    Author : Jesse Harder; [2023]
    Keywords : agriculture; market shock; crop farms; risk management; resilience; decision-making; adaptation; price volatility; coping strategies; market uncertainty; Ukraine war;

    Abstract : This research explores how agricultural SMEs are coping with the agricultural market shock mainly caused by Russian-Ukraine war outbreak in February 2022. The research paper is guided by three research questions investigating 1) the impacts of the current market shock on farms, 2) the coping strategies and decisional motivation of farmers, and 3) the planned adaptations and learnings of the farmers. READ MORE

  6. 15. Gender-based Motivations for Usage and Avoidance of Shared Micro-mobility during Night-time in Stockholm, Sweden

    University essay from KTH/Transportplanering

    Author : HENRY YITZHAK ACOSTA-CARRASCAL; [2023]
    Keywords : shared micro-mobility; e-scooters; e-bikes; gender equity; nighttime commuting;

    Abstract : This thesis explores the intersection of shared micro-mobility services and genderwith a focus on the nighttime in Stockholm, Sweden. Research has found agender gap in user characteristics, with safety, affordability, and vehicle qualityaffection adoption. READ MORE