Essays about: "pricing strategy and consumer behavior"

Found 2 essays containing the words pricing strategy and consumer behavior.

1. 1. The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Erik Hellqvist; Hans-Magnus Malmström; [2016]
   Keywords : CSR; customer value; buying decision; ecological products; food and grocery retailer;

   Abstract : Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. READ MORE

3. 2. Competing in the Chinese Instant Noodle Market–A market research on the “Present Wheater”brand of the Hualong Group Co., Ltd

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yanni Shizhou; Shishang Gu; [2005]
   Keywords : Marketing Research; Market Targeting and Positioning; Consumer Market and Behaviour; the Marketing Mix; Pricing Strategy; Marketing Distribution Channel; Promotion Tools; Product Quality;

   Abstract : The thesis mainly discusses in two aspects. The first aspect is how the customers think of the “Present Wheater” of the Hualong Group and what the position of the “Present Wheater” is in the Chinese instant noodle market. READ MORE