Essays about: "primary factors sub-variables"

Found 1 essay containing the words primary factors sub-variables.

  1. 1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Elena Degtyareva; [2014]
    Keywords : digital content marketing; primary and secondary success factors; primary factors sub-variables; content attitude; brand attitude;

    Abstract : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. READ MORE