Essays about: "primary group in the fashion industry"

Found 4 essays containing the words primary group in the fashion industry.

1. 1. Reshoring in the Fashion Industry – An Actual Trend or Industry Window Dressing?

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Svante Gummesson; [2023]
   Keywords : Reshoring; Fashion industry; Fashion conglomerates; Supply Chain Management; Manufacturing Sustainability; Global supply chains; Manufacturing Location Decision; Inditex; H M Group; GAP Inc; Fast retailing; Gap Inc.; PVH; Business and Economics;

   Abstract : The research aims to determine whether there is a trend of reshoring among major fashion conglomerates and whether supply chain resilience and sustainable manufacturing may contribute to understanding this trend. The study takes a quantitative approach, using a combination of inference statistics and descriptive statistics. READ MORE

3. 2. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Louise Burman; Emelie Stricker; [2018]
   Keywords : Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

   Abstract : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. READ MORE

4. 3. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

   University essay from

   Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
   Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

   Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE

5. 4. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Brooke Zanini; Caroline Pehrson; [2008]
   Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

   Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE