Essays about: "print media advertising thesis"

Showing result 1 - 5 of 7 essays containing the words print media advertising thesis.

  1. 1. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  3. 2. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE

  4. 3. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : ABDULAZEEZ MAJEK KAREEM; [2017]
    Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

    Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE

  5. 4. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Yamiao Feng; [2015]
    Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

  6. 5. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE