Essays about: "print media theories"

Showing result 1 - 5 of 16 essays containing the words print media theories.

  1. 1. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Cliff Chinyama; [2021-08-16]
    Keywords : sports betting; adolescent; bettor; ethnography; betting kiosk;

    Abstract : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. READ MORE

  3. 2. Out of Sight, out of mind : analyzing changes in union reporting in Swedish print media 1995-2019

    University essay from Uppsala universitet/Sociologiska institutionen

    Author : Klara Larsson; [2021]
    Keywords : trade unions; print news media; power relations;

    Abstract : This study aims to investigate if there has been a shift over the last 25 years in the discourses on how trade unions are being discussed in Swedish print news media. More specifically, I will investigate whether a social change and change in power relations of trade unions can be detected in the discourses. READ MORE

  4. 3. “Media’s war on women in politics?” : A quantitative content analysis of Swedish print media’s portrayal of Anna Kinberg Batra and Ulf Kristersson

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Siri Fuglstad; [2019]
    Keywords : Anna Kinberg Batra; Ulf Kristersson; Gender-biased media; Gender Equality; Quantitative Content Analysis;

    Abstract : The aim of this thesis is to achieve a deeper understanding of how media portrays politicians and examine whether media is gender-biased. This is done by carrying out a case study within the Swedish context, which compares print media’s portrayal of the Moderate party’s former leader Anna Kinberg Batra with their current leader Ulf Kristersson. READ MORE

  5. 4. From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Silvegren; Lukas Morinder; [2016]
    Keywords : Brand Equity; Customer-Based Brand Equity; Brand Personality; New Media; Traditional Media; Social Media; Print Media; Newspaper; Facebook; Business and Economics;

    Abstract : Purpose: Based upon previous theories on customer-based brand equity, this study investigates whether the usage of either print or social media have relatively stronger impact upon the brand building components; brand awareness, emotional and functional brand image, willingness to pay a price premium and purchase intention. Methodology and Empirical Evidence: Perceptions on fictional advertisements were collected from a total of 493 respondents. READ MORE

  6. 5. Infographics across media channels

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Erik Westermark; [2016]
    Keywords : ;

    Abstract : Studien behandlar publicering av informationsgrafik i de mediala kanalerna tryck och webb, med fokus på de problem och begränsningar som där kan uppstå. Utgångspunkten är intervjuer med skapare av grafik, granskning av publicerad grafik i de olika formaten samt återkoppling till tidigare forskning och teorier. READ MORE