Essays about: "printed advertisement"

Showing result 1 - 5 of 7 essays containing the words printed advertisement.

  1. 1. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Emma Månsson; [2018]
    Keywords : Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

    Abstract : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. READ MORE

  2. 2. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

    University essay from Institutionen för organisation och entreprenörskap (OE)

    Author : Sandra Stalaucinskaite; Pavlos Sakoglou; Danny Ubas; [2013]
    Keywords : customer communication tools; cultural differences; Hofstede model; Lithuania; the Netherlands; Greece;

    Abstract : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. READ MORE

  3. 3. Development of interactive screens in rail vehicles

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : William Johansson; [2013]
    Keywords : ;

    Abstract : This thesis consists of a product development project carried out in cooperation with Bombardier Transportation in Kingston, Ontario, Canada. The aim of this work was to develop a new infotainment system (information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers) (David, 2005) for rail vehicles to counteract negative emotions such as boredom and impatience, and strengthen Bombardier's competitive rail market. READ MORE

  4. 4. Quality perception through advertisements : A study of anti-age moisturizers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
    Keywords : Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

    Abstract : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. READ MORE

  5. 5. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
    Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

    Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE