Essays about: "prior involvement"

Showing result 21 - 25 of 48 essays containing the words prior involvement.

1. 21. Leader Member Exchange Theory and Psychological Contract Fulfillment: An Empirical Study in a Vietnamese Organization

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Quynh Le Thi Bao; Taha Javaid; [2020]
   Keywords : Psychological contract; Psychological contract fulfillment; Psychological contract violation; Employment contract; Leader-Member exchanges;

   Abstract : Background:  Leader member exchange (LMX) theory focuses on the different associations established by the leaders with their followers through a system of exchanges (high quality and low exchanges), whereas a psychological contract is a tacit agreement between the employer and employee and comprises of employee's beliefs regarding the mutual obligations between the employee and an employer. Since an organization communicates and negotiates through its representatives which indicates people in managerial positions, it is meaningful to draw that the relationship quality between employee and their supervisors may affect the tacit agreement between the employee and organization. READ MORE

3. 22. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
   Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

   Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

4. 23. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

5. 24. The advent of Sustainable Transport in Scotland : The implementation of Glasgow’s Strategic Plans for Cycling and the case of South City Way

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Georgi Gushlekov; [2019]
   Keywords : sustainable development; cycling; Glasgow; urban planning; cycling policy; public engagement;

   Abstract : This study explores the option of stimulating cycling activity as part of the strife of the modern city towards adopting the principles of sustainable development in order to shape the everyday habits of its inhabitants. The case of the city of Glasgow was chosen as an appropriate example of the potential obstacles and benefits which the implementation of cycling policies is attributed with. READ MORE

6. 25. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Therese Gremlin; Vlada Rusakova; [2019]
   Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

   Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE