Essays about: "privacy sns"

Showing result 1 - 5 of 10 essays containing the words privacy sns.

  1. 1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

  3. 2. The Emergence of Decentralized Web in the Education Field : A Case Study on Challenges of Learning Systems based on Decentralized Learning Model

    University essay from Uppsala universitet/Informationssystem

    Author : Nitin Pal; [2020]
    Keywords : Centralized Web; Decentralized Web; blockchain in education; Social Networking Service SNS ; Learning Management System LMS ;

    Abstract : Decentralization of web is, also known as Web 3.0 or Semantic Web, is catching on quickly. Deployment of a decentralized network or system for learning purposes in an educational institution could involve the use of new cutting-edge technologies and tools behind blockchain systems and Social Networking Sites (SNS). READ MORE

  4. 3. Privacy exposure on WeChat from users' perspective : A study among the university  students in China

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : XiaoTong Liu; [2019]
    Keywords : SNS; WeChat; Security awareness; Information privacy; Risk perception;

    Abstract : In 21st century, social media has become one necessary part in people’s life, different kinds of social media emerge in endlessly. In younger generation, it is popular to use social media as a communication tool to get closer to each other. During using social media, it is important to have awareness to protect their personal information. READ MORE

  5. 4. Factors Related to Users’ Awareness of Information Security on Social Network Service : The Case of WeChat

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Han Shen; [2018]
    Keywords : Social Networking Services; Cybercriminal; Security Awareness; Protection Motivation Theory; Personal Information; Privacy Protection; WeChat; China;

    Abstract : Recent trends in social network services (SNS) have taken the rates of personal information sharing, storage and processing to an unprecedented level, which yield both benefits and undesirable consequences for their users. SNS is being exploited by criminals to fraudulently obtain information from unsuspecting users. READ MORE

  6. 5. Self-disclosure on Facebook : Social Network Site privacy and personal information disclosure of Germans and Norwegians - A cross-cultural comparison

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rakel Schultheiss; Nicolas Philipp Kalmer; [2018]
    Keywords : Social Network Sites; Facebook; targeted advertising; personal information disclosure; privacy concerns; privacy paradox; Hofstede’s masculinity; cross-cultural comparison;

    Abstract : Social Network Site (SNS) users’ disclosed personal information is beneficial for marketers, as targeted advertising can be provided accordingly. This study identifies the three privacy concepts of concerns, attitudes and intentions, along with culture (i.e. Hofstede’s masculinity) to be key drivers of users’ self-disclosure on SNSs. READ MORE