Essays about: "private consumer"
Showing result 1 - 5 of 141 essays containing the words private consumer.
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1. Mind The Gap Between Your Intelligence And Choice Architecture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE
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2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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3. Reaching Your Destination: A Qualitative Study on Ridesharing as a Solution for First and Last-Mile Transportation Challenges
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The study aims to explore the increasingly relevant and theoretically underexplored field of ridesharing as a solution for first and last-mile transportation, its success factors and challenges, as well as the process of integrating ridesharing into a public transport network. It utilizes a business model innovation framework as the theoretical basis to explore success factors as well as challenges when operating and setting up a ridesharing service. READ MORE
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4. Consumers Data: When the Private Goes Public : An exploratory study on consumers’ concerns in the public and private spheres of e-commerce.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. READ MORE
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5. Changing everyday waste sorting practices : a qualitative study of the relation between organisational strategic communication and everyday waste sorting practices in Sweden
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : All EU member states are supposed to meet the EU goals for material recycling of consumer packaging waste. Despite having established systems for collection of packaging waste and recycling processes, Sweden has not been able to reach these goals. READ MORE
