Essays about: "proactive recruitment"

Found 3 essays containing the words proactive recruitment.

  1. 1. Exploring how to utilise Human Capital in a transformation, from a resources-based view-perspective : A case study on human capital through a transformation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Henrik Åhman; Jonathan Nyberg; [2022]
    Keywords : Human capital; Competitive advantage; Resource based-view; Intellectual capital.;

    Abstract : Firms today are confronting a dynamic business environment such as change of customer preferences, demographics, business and organisational models and the emergence of new technologies. Changes in the business environment can lead to knowledge-based firms transforming their business structure and risking losing their competitive advantage by ignoring their value in human capital. READ MORE

  3. 2. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jiewen Cheng; Maria Contreras; Thuy Duong Nghiem; [2019]
    Keywords : B2B companies; Online brand community; Social networks; Relationship marketing; Corporate brand building; Business and Economics;

    Abstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE

  4. 3. FAILING YET AGAIN TO IMPRESS: RECRUITMENT UTILITY ANALYSIS - AN INNOVATION IMPLEMENTATION

    University essay from Psykologiska institutionen

    Author : Theresa James; [2010]
    Keywords : recruitment utility analysis; innovation; implementation; HR-managers; inertia;

    Abstract : The research area of recruitment utility analysis (RUA) models has been somewhat unexplored for decades, and has earlier been reduced to simplified mathematic formulas measuring only dollar term value. The need for more dynamic models and theories surrounding the area has been voiced numerous times, yet little has been done. READ MORE