Essays about: "problem statement for marketing research"

Showing result 1 - 5 of 12 essays containing the words problem statement for marketing research.

  1. 1. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Yaroslav Ukhanov; Andreas Berggren; [2023]
    Keywords : Metaverse; Virtual reality; Operations management; Sustainable development;

    Abstract : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. READ MORE

  3. 2. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  4. 3. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

  5. 4. Strategies for social customer relationship management : the case of social media in the Swedish food industry

    University essay from SLU/Dept. of Economics

    Author : Katarina Johnsson; [2014]
    Keywords : Facebook; food industry; Instagram; relationship marketing; Twitter; YouTube;

    Abstract : Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. READ MORE

  6. 5. Enterprise gamification of the employee development process at an infocom consultancy company

    University essay from Lunds universitet/Produktionsekonomi

    Author : Frang Kristoffer; Mellstrand Robin; [2012]
    Keywords : Gamification; Enterprise Gamification; Game Layer; Employee engagement; Behavioural change; Employee development; Technology and Engineering;

    Abstract : Gamification is a new trend that seeks to engage people and change their behaviour by implementing game-design thinking in non-game contexts. Recent analytics predicts that more than 70 % of the world’s 2000 largest organisations will have at least one gamified platform by 2014, which indicates that gamification is, and will continue to be, very important in the future of IT-strategy and digital marketing. READ MORE