Essays about: "problems of advertising"

Showing result 1 - 5 of 30 essays containing the words problems of advertising.

  1. 1. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

    University essay from Umeå universitet/Institutionen för informatik

    Author : Aamer Ahmed; [2022]
    Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

    Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE

  3. 2. The need of Enterprise UX : A case study of designing a tool for the advertising campaign planning process

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Moa Engquist; [2022]
    Keywords : Enterprise UX; Enterprise software; Advertising industry; Visualizations; Wicked problem; Research through design; Företags-UX; Mjukvara för företag; Reklambranschen; Visualiseringar; Wicked problem; Research through design;

    Abstract : Enterprise software has traditionally focused on functionalities over experiences. When enterprise software is becoming a core part of work, knowledge about the experiences can result in an enhanced working situation for employees and become a useful tool for them. READ MORE

  4. 3. Enamelled steel

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Johannes Postlmayr; [2021-01-05]
    Keywords : Enamelled Steel; Glass on metal; Enamel; Emaille; Emalj; Enamelware; Kitchenware; Householdware; Hollowware; Public health; Lead-poisoning; Industrial Revolution; Design; Functionalism; Gestaltung; Gestaltning; Contemporary Sculpture; Applied craft; Object art; CAD; CNC water-jet cutting; Augmented reality;

    Abstract : This exam project is about a material that developed with the rise of the industrial revolution, became almost obsolete in recent decades, and that I now use in the field of applied art, craft, and design. Enamelled steel is a material mostly known for its use in domestic kitchenware and colourful road and advertising signs. READ MORE

  5. 4. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  6. 5. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Madlen Falk; [2021]
    Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE