Essays about: "problems of global marketing"

Showing result 1 - 5 of 24 essays containing the words problems of global marketing.

1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

5. 4. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

   University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Author : Shachi Bista; [2020]
   Keywords : ;

   Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE

6. 5. Daylighting and Electric Lighting Integration in the Retail Sector

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Rafael Campama Pizarro; [2019]
   Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

   Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE