Essays about: "problems of sales promotion"

Showing result 1 - 5 of 8 essays containing the words problems of sales promotion.

1. 1. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

   University essay from Högskolan Dalarna/Informatik

   Author : Wan Shuting; [2020]
   Keywords : e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

   Abstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE

3. 2. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Puranen; Markus Jansson; [2017]
   Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

   Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

4. 3. Reuse Concept - Vital Segments in a Clean in Place Project

   University essay from Lunds universitet/Kemiteknik (CI)

   Author : Alexander Werne; Philip Granstrand; [2016]
   Keywords : CIP; Reuse; clean in place; chemical engineering; kemiteknik; Technology and Engineering;

   Abstract : The aim of this project was to examine if it is feasible to develop and apply a reuse concept regarding clean in place (CIP) processes. The concept is based on different topics such as lim-itation, structure, future and reliability. READ MORE

5. 4. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

   University essay from Lunds universitet/Teknisk logistik

   Author : Caroline Vitasp; Helena Nyman; [2016]
   Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

   Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

6. 5. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Susan Timmerman; Christina Hajszan; [2016]
   Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

   Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE