Essays about: "problems with advertising"

Showing result 6 - 10 of 28 essays containing the words problems with advertising.

  1. 6. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wilhelm Borgstam; Dimitri Koido; [2021]
    Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE

  3. 7. Copyright implications of computer-generated imagery using the likeness of real people

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Emmi Leinonen; [2020]
    Keywords : Copyright law; Parody; CGI; personality rights;

    Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE

  4. 8. BlockChain Technologies in the World of Fashion

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nihad Ibrahimli; [2020]
    Keywords : Blockchain; Smart Contract; Distributed application; Fashion; Blockchain; Distribuerad applikation; Mode;

    Abstract : Blockchain, a solution for different parties to reach consensus in a peer­to­peer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE

  5. 9. Predict Next Location of Users using Deep Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Xing Guan; [2019]
    Keywords : Back-Propagation Algorithm; Neural Network; GRU; Recurrent;

    Abstract : Predicting the next location of a user has been interesting for both academia and industry. Applications like location-based advertising, traffic planning, intelligent resource allocation as well as in recommendation services are some of the problems that many are interested in solving. READ MORE

  6. 10. RegressionModeling from the Statistical Learning Perspective - with an Application toAdvertisement Data

    University essay from KTH/Matematisk statistik

    Author : Max Öwall; [2018]
    Keywords : ;

    Abstract : Advertising on social media, and on Facebook in specific, is a global industry from which the social media platforms get their biggest revenues. The performance of these advertisements in relation to the money invested in the advertisement can be measured in the metric cost per thousand impressions (CPM). READ MORE