Essays about: "product attachment"
Showing result 1 - 5 of 52 essays containing the words product attachment.
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1. Modularization of High Voltage Section
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Today, Alstom has several types of High-Voltage sections (HV), which are adapted for every new type of train. Some are very similar in size and components and others are more different. READ MORE
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2. A study on consumer perception of clothes repair and opportunities for brand intervention
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE
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3. A narration of landscape identity with focus on people’s activities in Uppsala : case study: Luthagen, Uppsala
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Understanding landscape identity. Through understanding the landscape identities and how residents identify their landscape, future plans can be considerably sustainable by preserving and promoting the characteristics of identity of the landscape and conducting the planned changes towards sustaining those values, meanings, and identities that are important for an integrated society. READ MORE
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4. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE
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5. From Streaming to Evoking That Extra Feeling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE