Essays about: "product categories"
Showing result 1 - 5 of 322 essays containing the words product categories.
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1. Thinking Outside the Box Inside the Chat Box - The Impact of Large Language Models on Innovation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Innovation is a key driver in the pursuit of development for both organizations and society. The development of large language models (LLMs) is disrupting industries and redefining various tasks traditionally performed by humans, including how innovation could be conducted. READ MORE
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2. Challenges and organizational capabilities to implement circularity in the automotive industry. A multiple case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : The market for electric vehicles has been growing rapidly in recent years. As a result, the largest share of emissions along the life cycle of vehicles will no longer come from the combustion of waste gases but from manufacturing materials. READ MORE
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3. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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4. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE
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5. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE
