Essays about: "product communication"

Showing result 1 - 5 of 672 essays containing the words product communication.

1. 1. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

3. 2. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Längvik; Emma Wallander; [2021-07-09]
   Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

   Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

4. 3. Design of Nose-cone for Autonomous Underwater Vehicle

   University essay from Lunds universitet/Produktutveckling

   Author : Anna Arnwald; [2021]
   Keywords : AUV; AM; 3D printing; product development; DfAM; Technology and Engineering;

   Abstract : The goal was to perform a feasibility study on an additive manufactured thermoplastic nose-cone hull design for an autonomous underwater vehicle SAM. Where feasibility includes the technical, economic and sustainable aspect in the analysis. READ MORE

5. 4. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Rowan Katherine Drury; [2021]
   Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

   Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

6. 5. “Request to speak, button” : Accessibility for visually impaired VoiceOver users on social live audio chat platforms

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Charlotte Bern; Linda Liljeström; [2021]
   Keywords : Accessibility; Social media; Visual impairment; VoiceOver; UX;

   Abstract : Social media has become an inevitable part of everyday life. With the focus to a large extent being on image and video sharing, accessibility for the visually impaired is not always granted. READ MORE