Essays about: "product framing"

Showing result 1 - 5 of 27 essays containing the words product framing.

  1. 1. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Renaudin; Penny Taka; [2023]
    Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE

  3. 2. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Josefin Edenborg; Linnéa Falk; [2022]
    Keywords : User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

    Abstract : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. READ MORE

  4. 3. Global Cultures – Critical Zone Observatories of Everyday Objects : (A Global Environmental History of Yogurt)

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Leni Charbonneau; [2022]
    Keywords : yogurt; biofilm; critical zone observatory; microbiopolitics; probiotic; microbial biodiversity; new materialism; OOO;

    Abstract : This study turns to what is for many an everyday item – yogurt – as a critical zone observatory, a synergistic, place-based laboratory which aims to integrate heterogenous representations of planetary phenomena as they are registered at a common surface. Yogurt has an impressive cultural endurance largely derived from its prominence in various paradigms of health. READ MORE

  5. 4. Upcycle and Repurpose Driven Design : A case study at ReTuna Återbruksgalleria

    University essay from Linköpings universitet/Produktrealisering

    Author : Moa Berglund; [2022]
    Keywords : Climate change; transition; transformation; circular economy; upcycle; furniture design; recycling; repurpose driven design; second hand; mall; circular design; consumption;

    Abstract : How can we use more of the materials and products that have already been produced? At the second hand shopping mall ReTuna in Eskilstuna, where circular flows are a reality, there are still many products going to waste. This master thesis project explores the possibilities of upcycle and repurpose driven design, and by that adding new value to existing products. READ MORE

  6. 5. Opportunity framing - Critical junctures and tough choices in the MedTech industry in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Axel Åkeson; [2022]
    Keywords : Critical junctures; Financing; Innovation; MedTech; Start-up; Technology strategies; University spinout. ; Technology and Engineering;

    Abstract : Background: In today’s competitive market, renewal through innovation is of utmost importance to stay relevant. Creating a start-up is associated with great uncertainty and doing so within the heavily regulated MedTech industry, puts even higher demands on a start-up. READ MORE