Essays about: "product innovation and service marketing"

Showing result 1 - 5 of 18 essays containing the words product innovation and service marketing.

1. 1. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   University essay from SLU/Dept. of Forest Economics

   Author : Eric Lwin; [2022]
   Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

   Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

3. 2. Closing the loop of human waste: can eco-innovation be the key? Findings from the case study of the LooPi urinal

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maricruz Vargas Esquivel; [2022]
   Keywords : eco-innovation; eco-toilet; wastewater reuse; circular economy; Vienna; Earth and Environmental Sciences;

   Abstract : The Circular Economy (CE) primary goal is to be capable of "closing the loops" in processes by changing the idea of resources and waste. Eco-innovation ("the introduction of any new or significantly improved product (good or service), process, organizational change or marketing solution that reduces the use of natural resources (including materials, energy, water, and land)" could be a way to encourage industries to develop more solutions with "closed-loop" systems. READ MORE

4. 3. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

5. 4. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Gabriele Gullì; [2020]
   Keywords : web usability; corporate website; e-branding; brand perception; web development.;

   Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

6. 5. The role of innovation resistance in the design of service innovations : A study on shared mobility services

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Melanie Bieg; Mathilde Helgesson; [2019]
   Keywords : Innovation Resistance; Innovation Failure; Design Management; Service Design; Consumer Barriers; Shared Mobility;

   Abstract : According to innovation literature, between 50% and 90% of innovations fail. An explanation for failing innovations is offered by scholars in the field of innovation resistance, who argue that it is more relevant to pay attention to the reasons why consumers reject an innovation, rather than learning about their motivations to adopt a new product or service. READ MORE