Essays about: "product labels"

Showing result 1 - 5 of 90 essays containing the words product labels.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  2. 2. Utilizing Transformers with Domain-Specific Pretraining and Active Learning to Enable Mining of Product Labels

    University essay from Uppsala universitet/Avdelningen för beräkningsvetenskap

    Author : Erik Norén; [2023]
    Keywords : Machine Learning; Natural Language Processing; NLP; BERT; Active Learning; AL; Pharmacovigilance; UMC; Uppsala Monitoring Centre; Structured Product Label; SPL; Transformers; Domain-Specific Pretraining; NER; Named Entity Recognition; Adverse Drug Reaction; ADR;

    Abstract : Structured Product Labels (SPLs), the package inserts that accompany drugs governed by the Food and Drugs Administration (FDA), hold information about Adverse Drug Reactions (ADRs) that exists associated with drugs post-market. This information is valuable for actors working in the field of pharmacovigilance aiming to improve the safety of drugs. READ MORE

  3. 3. Aggregating predictions of a yeast semantic segmentation model : Reducing a pixel classifier into a binary image classifier

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ali Muquri; [2023]
    Keywords : ;

    Abstract : The introduction of machine learning in clinical microbiology is important for aiding clinical laboratories with highly repetitive tasks that are fatiguing, error-prone, and require long employee training time due to the complex nature of the task. A challenging task that belongs to the subareas that need assistance is yeast detection in fluorescence microscopy where various yeast morphologies exist. READ MORE

  4. 4. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  5. 5. Encouraging Recycling in Co-living : A Redesigning of Sorting Bins

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Eugene Chan; Avinash Kumar Karuppasamy; [2023]
    Keywords : Co-living; Student Household; Sustainable Behavior; Collective Responsibility; Individualistic Responsibility; User Experience; Nudging; Product Service System; Sorting Bins; Waste Management; Recycling; Sorting; Co-living; Studentbostad; Studentbostäder; Hållbart beteende; Kollektivt ansvar; Individualistiskt ansvar; Användarupplevelse; Puffning; Produktservicesystem; Sorteringskärl; Avfallshantering; Återvinning; Källsortering;

    Abstract : There is an inefficiency of waste management in co-living spaces for students, emphasizing the importance of proper waste sorting. A multifaceted research methodology was initiated with a literature review to understand existing waste management solutions and how they work as a system, followed by attribute studies pivotal for co-living spaces. READ MORE