Essays about: "product line extension"

Showing result 1 - 5 of 10 essays containing the words product line extension.

1. 1. New Concept Development of a Blood Glucose-Balancing Functional Beverage

   University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

   Author : Fiona Ernesta; [2021]
   Keywords : nordic berries; blood-glucose; functional beverage; food engineering; Technology and Engineering;

   Abstract : Type 2 Diabetes Mellitus (T2DM) have known to be one of the most common degenerative diseases which highly correlate with lifestyle, including consumption habits. It cannot be denied that the availability and accessibility to high processed food, high in carbohydrates play an important role on increasing the risk of T2DM. READ MORE

3. 2. Tool support for the derivation of product line use cases : A case study in the railway transportation domain

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Viking Forsman; [2021]
   Keywords : Use Case; Use Case Template; Product Line Engineering; Requirement Engineering; Textual Specification; Variability; Commonality; Tool Support;

   Abstract : Use cases are textual artifacts used to define the expected behavior of a system. However, use cases become more complicated when applied in a product line context since they need to define the behavior of several systems. READ MORE

4. 3. Product Line Extension in an Online Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johanna Bjarke; Madeleine Hultin; [2017]
   Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

   Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE

5. 4. NavMem UI Development

   University essay from Lunds universitet/Innovation

   Author : Petter Bergeling; [2015]
   Keywords : Smartphones; Navigation; NavMem; EU project; Iterative Design Process; User-driven; User-centered; Prototyping; Design for Elderly; Usability; User Interface; Technology and Engineering;

   Abstract : The elderly population within the European Union is growing where as the amount of caregivers is not. The objective of the NavMem project is to make older citizens more self-sufficient and confident specifically while traveling on foot. This could potentially lead to a more active and social life while decreasing the need of senior citizen care. READ MORE

6. 5. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Katja Hein; Deike Bode; [2015]
   Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

   Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE