Essays about: "product marketing comparative study"
Showing result 1 - 5 of 27 essays containing the words product marketing comparative study.
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1. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE
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2. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE
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3. The influence of social media marketing on the behavior of consumers purchasing cosmetic product— A comparative study of China and Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE
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5. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE