Essays about: "product placement in movie"

Found 5 essays containing the words product placement in movie.

  1. 1. Product placement : A study of audience perception on brand recognition and congruence

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ida Hansson; Lovisa Mattsson; [2017]
    Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

    Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE

  3. 2. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kiril Tiavin; Frederic Köllisch; Vili Nurminen; [2015]
    Keywords : product placement; marketing; brand recognition; attitude; movie;

    Abstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE

  4. 3. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Pooriphong Nilcham; [2013]
    Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

    Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE

  5. 4. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

    University essay from Ekonomihögskolan, ELNU

    Author : Jens Abrahamsson; Niclas Lindblom; [2012]
    Keywords : Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

    Abstract : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. READ MORE

  6. 5. Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry

    University essay from IHH, Företagsekonomi

    Author : Marie-Louise Sörling; Viktor Wallgren; [2005]
    Keywords : Location; Product Placement; Motion Pictures; Image;

    Abstract : Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. READ MORE