Essays about: "product variety marketing thesis"

Showing result 11 - 15 of 20 essays containing the words product variety marketing thesis.

1. 11. Product Line Extension in an Online Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johanna Bjarke; Madeleine Hultin; [2017]
   Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

   Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE

3. 12. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
   Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

   Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

4. 13. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

   University essay from Göteborgs universitet/Graduate School

   Author : Huang Danmei; [2016-07-04]
   Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

   Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE

5. 14. A Security and Privacy Audit of KakaoTalk’s End-to-End Encryption

   University essay from KTH/Skolan för elektro- och systemteknik (EES)

   Author : Dawin Schmidt; [2016]
   Keywords : Secure Messaging; End-to-end Encryption; Android Security; Secure Messaging; End-to-end Encryption; Android Security;

   Abstract : End-to-end encryption is becoming a standard feature in popular mobile chat appli-cations (apps) with millions of users. In the two years a number of leading chat apps have added end-end encryption features including LINE, KakaoTalk, Viber, Facebook Messenger, and WhatsApp. READ MORE

6. 15. Successful Entry Strategies on the Chinese Market : -A Case Study of a Swedish Industrial Company: SKF

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Lijing Yu; Yun Fu; [2013]
   Keywords : SKF; Entry strategy; Successful factor; Chinese market; Different perspective;

   Abstract : Nowadays, the Chinese market is attracting more and more attention from foreign countries, which consider China as a potential partner. Making feasible decisions is the foundation of accessing success in the Chinese markets. READ MORE