Essays about: "product variety marketing thesis"

Showing result 6 - 10 of 20 essays containing the words product variety marketing thesis.

  1. 6. Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alireza Alipour; Mehdi Rahimpour; [2020]
    Keywords : Green product lifecycle; green marketing; SMEs; eco-guideline; eco-barrier;

    Abstract : Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits.  While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. READ MORE

  3. 7. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  4. 8. Food supply chains and social change in the Global South : a case study of a Swedish food retailer

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Marius Hegselmann; [2019]
    Keywords : social audits; food retailer; CSR; Postcolonialism; governmentality; Foucault;

    Abstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE

  5. 9. Activating A Brands Track Record Using Retro Branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Heed; Malte Bäck; [2019]
    Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

    Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

  6. 10. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE