Essays about: "product-country image"

Showing result 1 - 5 of 6 essays containing the words product-country image.

  1. 1. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  3. 2. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim-Hoa Chau; Neringa Kudevičiūtė; [2017]
    Keywords : country of origin; country image; product-country image; China; cosmetics; attitudes; consumer ethnocentrism; purchase intention;

    Abstract : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. READ MORE

  4. 3. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  5. 4. Simple, Minimalistic & Unique -How to Market Swedish Fashion Abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tobias Sernhede; Randa Omran; [2013-02-20]
    Keywords : Swedish fashion; International Marketing; Country Image; Nation Brand; COO; Product country match;

    Abstract : .... READ MORE

  6. 5. The Enchilada effect: Do ethnocentrism,affinity & PCI influence the COO effect onconsumers’ foreign product attribute andtype preferences?

    University essay from IHH, Marketing and Logistics

    Author : Victor Manuel Reynoso Landeros; Sebastian Lang; [2011]
    Keywords : COO; CETSCALE; consumer behavior; Mexico; conjoint; affinity;

    Abstract : Purpose: To identify the relevance ethnocentrism, affinity and product country-image (the three theory effect affectionately called “the enchilada effect” by the authors) have on the consumers’ decision-making process as well as their effect on the consumers’ preferences for certain product attribute importance and types. Problem: In modern society most marketplaces around the world are full of foreign products. READ MORE