Essays about: "production concept in marketing management"

Showing result 1 - 5 of 8 essays containing the words production concept in marketing management.

  1. 1. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Boikov; Christoffer Mebius; [2014]
    Keywords : value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

    Abstract : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. READ MORE

  2. 2. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE

  3. 3. Retailing In India-An Approach

    University essay from Göteborgs universitet/Graduate School

    Author : Nanda Kishore Balijepalli; [2010-06-23]
    Keywords : ;

    Abstract : Indian Retailing is the biggest economy generated sector in India, and the most emerging market in Asia, and other parts of the world. Indian retail market widely accepted around the world because of its quality, production and marketing strategies. The geographical and government sources were the back bones of strong retailing. READ MORE

  4. 4. Mervärden inom svensk nötköttsproduktion : kommunikation och drivkrafter

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Emma Dahlberg Sundling; [2010]
    Keywords : Mervärden; Nötkött; Svenskt; Kommunikation; Drivkrafter;

    Abstract : Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle’s rearing is one of many factors that have begun to play a bigger role when consumersare selecting beef from the shops’ meat counters. READ MORE

  5. 5. Knit on Demand-Customized knitwear reaching new dimensions

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HANNA MARKWORDT; [2010]
    Keywords : customisation; communication; marketing;

    Abstract : The fashion market has since the very beginning been characterized by high variety, emotions and desires. The development of the industry however has arrived at a present reality where an overflow of such characteristics has resulted in a challenging volatility and fragmentation. READ MORE