Essays about: "products promotion"
Showing result 16 - 20 of 102 essays containing the words products promotion.
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16. Perceptions of eco-labelling among the Swedish food sector : a Q-study to identify challenges and incentives among food processors, retailers, and label organisations
University essay from SLU/Dept. of EconomicsAbstract : Eco-labelling is a promising approach to promote sustainable consumption. Despite a growing concern for the environmental consequences of food production, the use of eco-labels has remained low. READ MORE
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17. The greater good initiatives of country branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. READ MORE
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18. Circular economy policy barriers: : An analysis of legislative challenges in white goods and automotive industry within the EU
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increased consumption, depletion of natural resources and sustainability concerns have challenged the conventional linear model of production, consumption and disposal of products. Circular economy (CE) has become one of the most popular paradigms that can contribute to economic growth and concurrently satisfy sustainability ambitions. READ MORE
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19. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE
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20. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE