Essays about: "professional service branding"
Showing result 1 - 5 of 7 essays containing the words professional service branding.
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1. Branding social work in employee assistance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : At the core of this thesis lies the conception that branding theories might bear insights for individuals who aim to establish their professional existence outside of the area for which their profession grants them credibility. One group of such professionals was found in self-employed social workers who offer employee assistance to private corporations. READ MORE
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2. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE
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3. Talent management in professional service companies - The Art of Keeping the People that Keep You in Business
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Today's increasingly mobile, competitive and globalized labour markets have resulted in a vast and growing demand for skilled professionals worldwide. Simultaneously, macroeconomic and demographic trends are forecasted to intensify a future shortage of skilled and qualified workers. READ MORE
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4. LSPs employees’ perception of customer service : How it influences the brand
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain ManagementAbstract : Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Problem – Davis et al. READ MORE
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5. Are Engineering Consultancies Really That Different? : A Customer Perspective
University essay from KTH/Entreprenörskap och InnovationAbstract : The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. READ MORE