Essays about: "profit purpose"

Showing result 1 - 5 of 491 essays containing the words profit purpose.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE

  2. 2. Bygdebolag : en ny metod för landsbygdsutveckling

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Elin Sjöman; [2020]
    Keywords : bygdebolag; utvecklingsbolag; landsbygdsutveckling; socialt kapital; mobilisering; governance; Bourdieuconomics;

    Abstract : Kommunsammanslagningar och centraliseringar har lett till att statens närvaro på landsbygderna minskat och en större del av ansvaret för landsbygdsutveckling ligger på lokalsamhället. Mot den här bakgrunden har bygdebolagen växt fram – lokala aktiebolag som ägs av personer i eller med anknytning till bygden där all vinst återinvesteras i lokalsamhället. READ MORE

  3. 3. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  4. 4. A Framework for RFID Compatibility in a Fashion Retail Supply Chain : A Case Study in a Swedish Fashion Retailer

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Viktor Fabricio de Barros; Stina Johnson; [2020]
    Keywords : RFID; Supply Chain; Logistics; Fashion; Retail; Compatibility; Implementation; Business;

    Abstract : In recent years supply chain management has undergone significant and rapid changes, these changes are driven by several factors including the business environment, globalization, internet-based systems technological advances and increased demands to deliver better operational performance. These changes have included the increased use of internet-based systems and new technological tools, and one widely discussed technology is Radio Frequency Identification (RFID). READ MORE

  5. 5. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Ola Olofsson; Marcus Funke; [2020]
    Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE