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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Constructing authenticity : A qualitative study of internal CSR communication

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Karl Köllner; Julia Hofvendahl; [2017]
   Keywords : CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

   Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE

3. 2. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   University essay from Lunds universitet/LUCSUS

   Author : Xiao Yang; [2016]
   Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

4. 3. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
   Keywords : Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

   Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE

5. 4. Antarctica - no man's land, all man's problem. Environmental aspects of Antarctic tourism

   University essay from Lunds universitet/Juridiska institutionen

   Author : Julia Henriksson; [2013]
   Keywords : Maritime law; Antarctica; tourism; environmental impact; Law and Political Science;

   Abstract : På den antarktiska kontinenten finns värdefulla och i princip oexploaterade naturtillgångar. Dess geostrategiska betydelse och potentiella rikedomar gör Antarktis attraktivt för både forskare och företag. Storbritannien gjorde som första land suveräna anspråk på en del av Antarktis år 1908. READ MORE

6. 5. The Commercialization Debate : A Contextual Study of Microfinance in India

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Maira Babri; Mishka vom Dorp; [2010]
   Keywords : microfinance; MFI; India; commercialization; grounded theory; case study;

   Abstract : Within the field of microfinance, there has been an ongoing debate about whether microfinance institutions should be commercialized. One side argues that a business that very much can earn profits at the same time as it helps the poor, is not justified to receive charity, but should be run with the risks and benefits of any other profit-seeking business. READ MORE